A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and local Cincinnati and Los Angeles audience for Super Bowl LVI.
Can Tesla continue to grow without mass marketing?
As the EV market heats up in the auto industry, can a company that shuns traditional advertising continue to grow?
Brand Building Campaigns Will Be Critical for Auto Marketers Amid Supply Shortage
Amid the global semiconductor shortage, U.S. auto manufacturers will need to focus on brand-building marketing efforts to stay top-of-mind with consumers until supplies normalize.
The Electric Vehicle Revolution Demands Fresh Marketing Strategies
Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.
Digital and Omnichannel Sweet Spots for Auto Advertisers
In today’s digital age, heading to an automotive dealership in person is far from the only way Americans shop for a new vehicle. Devices and technology have introduced a wealth of convenience and choice along consumers’ auto purchase journey. And online offerings have proved essential for the...
Rev Up Your Auto Marketing with Multicultural Consumers
Watch our recent webinar where Nielsen and J.D. Power give an overview of the state of the auto industry, emerging multicultural consumer media habits, and key action items to drive your business forward.
Multicultural Consumers Consider More Auto Brands on the Path-to-Purchase
Multicultural consumers are aware of fewer automotive brands but end up considering more brands throughout the path-to-purchase. And brands have more opportunities to make an impact with these consumers along the way.
Nielsen Annual Auto Marketing Report: Drive Connections with Multicultural Consumers
When it comes to deciding to buy a new vehicle, multicultural consumers follow a unique and distinct path-to-purchase. Understand how these shoppers stand apart when they embark on a journey to purchase a new vehicle to use ad dollars as wisely as possible.
Driven to Action: Podcast Listeners are a $302 Billion Opportunity for the Auto Market
Podcast listeners should be high on any auto marketer’s list. According to a recent analysis, 35.8 million people were shopping online for vehicles at the height of shelter-in-place restrictions in the U.S., and 10.5 million of them were listening to podcasts.
Optimizing the Automotive Path to Purchase
In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive...