Case Study: Local Broadcast Campaign Drives Auto Engagement
To gauge effectiveness, Utah’s Ken Garff Auto Group used Nielsen Campaign Effect to measure whether car buyers and leasers who tuned in to one of its ads on TV or the radio were more engaged than consumers who had not heard or seen the ad.
Usage-Based Insurance is Gaining Traction, Particularly Among Millennials
The “pay for what you use” sales model is broadening beyond the publishing realm, including the insurance space. In fact, usage-based insurance is quickly gaining traction, particularly among younger drivers.
Staying Connected Behind the Wheel
As mobile tech continues to permeate the consumer landscape, car manufacturers are ramping up their efforts to help keep customers plugged in while they’re behind the wheel. So as the trend increases, which features are U.S. consumers looking for, which ones are they already using, and which ones...
Technology Puts Consumers in the Driver's Seat with Connected Cars
In addition to going wearable, tech has gone drivable—and the connected car is rapidly transforming how people take to the roads. In fact, it’s also having an impact on the way they feel and act when they’re behind the wheel.
The Car IS the Information Superhighway
Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. And regardless of tech preference, the modern car offers some form of connectivity for...
Insurance: To Switch, or Not to Switch
While some things get better with age, other things can fall victim to inattention over time. Whether it’s because we’re strapped for time or simply not very interested in the subject, insurance often falls into the “I’ll deal with it later” bucket rather than landing at the top of our...
Main Street: Not Mainstream | Nielsen Local
This special report, released for the NAB Small Market Television Exchange, focuses on smaller markets and automotive spending habits, including types of vehicles and reasons for using particular dealerships.
Driving Radio’s Value with U.S. Auto Buyers
For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer. To correlate auto purchase behavior with
Global Automotive Demand: Spotlight on the U.S.
As demand for cars rapidly spreads in developing countries, it remains strong in established markets as well. In the U.S., where cars are an integral part of many consumers’ daily lives, obtaining a driver’s license is the initial step toward independence, and a first-car-purchase is often...
Global Consumers and Auto Alternatives Go Hand in Handlebar
While demand for cars continues to grow around the world, many rely on less advanced forms of transportation for their daily travels. So how do we get around town around the world when we aren’t using a car, or don’t own one? We often hop on some type of two-wheeled vehicle. Aside from cars, the