Newswire | Local TV Dollars May Help Auto Industry Burn Rubber in 2013 | Nielsen
Nielsen’s most recent Insight Into Action Series study - Local TV Dollars May Help Auto Industry Burn Rubber in 2013.
Newswire | Toyota Named 2012 Green Marketer of the Year | Nielsen
Toyota is the greenest auto marketer of 2012, according to a recent Nielsen analysis of consumer awareness, TV advertising response and social media buzz.
Newswire | Green Marketing Drives Consumer Auto Consideration, Purchases | Nielsen
Nielsen research shows that green marketing by automakers effectively drives consumer auto consideration.
Newswire | In Germany, Rising Automotive Spend Drives Internet Advertising | Nielsen
Advertising expenditures in the German advertising market totaled €9.4 billion, an increase of 1.6% or €143.6 million compared to the same period in the previous year.
Newswire | Driving Growth in a Slowing Chinese Auto Market | Nielsen
The compound annual growth rate for the Chinese auto market is estimated at 7.4 percent between 2011 and 2015. Comparatively, the U.S. growth rate is 7.2 percent.
Newswire | Nielsen Salutes Most Effective Auto Advertisers | Nielsen
For the sixth year in a row, leading automakers convened at the New York International Auto Show for Nielsen’s annual Automotive Advertising Awards, the only awards program measuring the effectiveness of automobile TV ads. Ian Beavis, Executive Vice President of Nielsen Global Automotive,...
Newswire | In Russia, Car Owners Heading to German and Japanese Dealerships | Nielsen
When it comes to cars, Mercedes, Toyota and BMW are on the minds of Russian drivers. Those three brands led the pack in terms of brand recognition in a recent Nielsen survey of Russian car owners. The study, which rated Russia’s most popular car manufacturers, also sought to identify the extent...
Ford Takes Home 2nd Annual Nielsen Automotive Green Marketer of the Year Award | Nielsen
Ford rolled home with the 2nd annual Nielsen Automotive Green Marketer of the Year award, which was presented today at the Los Angeles International Auto Show. Ford was recognized for its successful ad campaigns embedding MPG messaging across most of their creatives from product launches to sales...
Nielsen Announces Finalists for Automotive Green Marketer of the Year | Nielsen
Chevrolet, Ford, Honda, Toyota and Hyundai are the finalists for the 2nd annual Nielsen Automotive Green Marketer of the Year award, which will be presented at the Los Angeles International Auto Show on November 17, 2011. The award recognizes the brand that made the greatest strides in gaining...
The Next Generation of Chinese Car Buyers are Looking for Style | Nielsen
Georgia Zhuang, Vice President, Client Solutions, Nielsen China Nielsen went “under the hood” in China, the world’s leading automotive market, to survey and to better understand what Chinese consumers want when they shop for a new car. The survey reveals that today’s Chinese car buyer is...