Purchase Intent High for Electric Vehicles in China
Georgia Jia Zhuang, Director Consumer Research, China With global energy and conservation concerns, new energy vehicles are becoming the focus of all leading auto manufacturers. Though the electric vehicle is not at a mass production stage just yet, Nielsen’s China Electric Vehicle Market Report...
Kia Rolls Home With Nielsen’s Top Auto Ad Award
Kia Motors was the big winner at the 2010 Nielsen Automotive Advertising Awards, earning the title of Most Effective Automotive Ad of the Year. In the winning TV ad, streets are occupied by hamsters running in place on exercise wheels until a red Kia Soul pulls up to a stoplight as the passenger...
Nielsen Reveals Nominees for 2010 Automotive Ad Awards
The Nielsen Company announced today the nominees for the 2010 Nielsen Automotive Advertising Awards. This year’s ceremony will recognize the year’s most effective TV ads by auto marketers in three different categories – Automotive Ad of the Year, Best Green Ad, and Best Sales...
Survey Would Green Cars do Well in Red Square
If Russian business and government got behind the production of a hybrid car designed for city driving, would the average Russian motorist consider going green? In a recent online survey of Russian car owners, The Nielsen Company looked at the factors most important to consumers when choosing new...
Cash for Clunkers Spurs Consumers to Dealerships and the Web
Julie Enzweiler, Automotive Research Director, Online Division Despite the negative online buzz that the Obama administration’s “Cash for Clunkers” program received pre- and post-launch of the program, it appears to have been incentive enough to spur many consumers back into their...
Price of Diesel Fuel, Along with Diesel Buzz, Goes Down
Nielsen’s latest automotive industry overview tracked the online conversations, and the steadily declining price, of diesel over the last 12 months. Though diesel has been a hot topic within alternative fuel buzz at times, a downward trend in discussion over the past year speaks to a decline...
Auto Industry’s Wild Ride is Getting Smoother
Julie Enzweiler, Automotive Research Director, The Nielsen Company Unprecedented. Unbelievable. Unfathomable. The state of the auto nation is shaky at the moment, but all is not lost. Offsetting the unrelentingly negative news are 2009 highlights like a 69% spike in Sorento model sales, a 48%...
NASCAR Fans Embrace Patriotic Brand Loyalty
While the American auto industry is no doubt facing an uncertain future, the Big Three can look to NASCAR for some positive news. Not only are the top five drivers in the Sprint Cup Standings all driving American, but also NASCAR fans, long known for their brand loyalty, are staying patriotic...
Some Bright Spots For The Auto Industry
Two of the “Big Three” U.S. automakers have gone bankrupt. Car sales continue to decline. This would appear to be the most challenging period for the automotive industry in its history. But despite the gloom, there are some bright spots for auto makers, according to new research...
Online Ads and Video are Key for Auto Industry
For many consumers, skimping on a new car upgrade has created a lot of pent-up demand. While it’s unclear when buyers will be ready to buy autos en masse again, a new report from The Nielsen Co. suggests one of the best ways to reach them now is via online advertising, particularly video. The...