Living up to a brand promise
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
Eurovision-ary: How performers capture the ears—and moods—of global audiences
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the audience—through the mood of the songs they vote for.
Streaming is the future of TV, but the abundance of platform choice is overwhelming for viewers
While many titles form the bedrock of the traditional TV universe, an increasing amount is being developed for streaming services, and audiences are eating it up. In an average week, U.S. audiences stream almost 170 billion minutes of video content.
Playing the game: Breaking the bias with women influencers in sports and gaming
Working with female influencers is a winning move for brands looking to create an authentic connection with their consumers.
Carrie Bradshaw at 55: Still fabulous, but too old for advertisers?
Looking at net worth, the trend is clear: 55-64 is the age break with the money to spend. In a 2021 survey, household net worth broken out by age rose from $380,000 for persons 25-34 to $450,000 for persons 35-54 to $504,000 for persons 55-64.
#BreaktheBias – How IllumiNative Founder Crystal Echo Hawk is fighting erasure of Native Americans in media
In celebration of Women’s History Month, we spoke to Crystal Echo Hawk, founder and Executive Director of IllumiNative, about amplifying the voices, stories and issues of her community in media content.
Tuning into radio’s potential: the power of Black-owned radio
Tony Coles, Division President, iHeartMedia and Founder, Black Information Network, spoke with us about the power of radio and creating a platform for more authentic Black voices and nuanced stories.
How Black audiences are engaging with audio more than ever
Understand where and how Black audiences are connecting with audio.
Fans are changing the game
This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.
The importance of understanding the nuances of Black representation in media
Learn how the media platforms can take a deep look —from the leadership to producers, writers and creators—to make sure that Black audiences feel seen and heard.