Webinar: Tackling the Future of Socially Charged Advertising
Now, staying silent on social issues is just as risky as taking a stance. But there is a way to know how your consumers will react before making the leap.
Webinar: Five Keys to Ad Effectiveness
In this webinar, Leslie Wood, Chief Research Officer at Nielsen Catalina Solutions, and Dr. Carl Marci, Chief Neuroscientist at Nielsen, share answers to common ad effectiveness questions based on an unparalleled industry study of nearly 500 ad campaigns.
Driving While Distracted: The Challenges of Measuring Behavior in Complex Environments
The world is changing. Fast. The way we work. The way we travel. The way we watch videos and shows. The way we simply interact with each other. And because the pace of change is happening so incredibly fast, it can be hard to understand what, and just how much, change has happened over a week,...
Webinar: Creative is King in the Age of Distraction
Gain insights from three recent, ground-breaking Nielsen studies that reinforce the important role that neuroscience plays in gaining a deeper-level of understanding of consumers’ response to advertising.
The Celebrity Power of Music in Advertisements
Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.
Perspectives: Want a Successful Ad? Get Creative
Creative is the thing that drives what we engage with, share, talk about, debate, remember and buy. Creative has great power, regardless of where, when and how it runs.
When it Comes to Advertising Effectiveness, What is Key?
With the transformation of the advertising industry over the past several years, it’s more important than ever to understand your advertising effectiveness and make better, more informed decisions about how to plan your campaigns.
Perspectives: A Small Change Makes a Big Difference
Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors. Given these nuances, explicit research methods aren’t sufficient.
Perspectives: Lessons from the Auto Show – for All Marketers
How many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world. That’s where the right neuroscience tools can help.
Case Study: Developing Emotionally Engaging Ads to Build Brand Awareness
During ad testing done with Nielsen Consumer Neuroscience, On the Beach was able to learn whether its trusted fallbacks were really working to build brand awareness.