It’s true: You really do need to spend money to make money
Why continue—or even increase—spending if it’s not generating positive results? As odd as it might sound, the answer is because you’re likely not spending enough to get the returns you want.
The business case for marketing balance
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem counter-intuitive, now is exactly when you should be investing in your top-of-funnel marketing.
Living up to a brand promise
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
Carrie Bradshaw at 55: Still fabulous, but too old for advertisers?
Looking at net worth, the trend is clear: 55-64 is the age break with the money to spend. In a 2021 survey, household net worth broken out by age rose from $380,000 for persons 25-34 to $450,000 for persons 35-54 to $504,000 for persons 55-64.
Marketers can foster greater representation in media
Media, from traditional programs to streaming services, is largely fueled by advertising revenue, which gives marketers a say in what content gets produced.
Marketers’ three keys to more agile media planning
To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only once at the start. That puts key audiences at the center of marketing efforts.
Sports sponsorships are raising more than just brand awareness
Sports sponsorship activations are doing more than boosting brand awareness—they’re leading to higher conversion rates.
How marketers can successfully leverage social media influencers in their campaigns
Before launching an influencer campaign, brands need to first develop a sound strategy for the campaign to drive the strongest impact and optimize their marketing spend.
Build trust to build trial: Trustworthy channels can help
Even in high-consideration categories, hesitation with trying a new brand is still high. Nielsen data shows that in these high-consideration categories, 75% of consumers still buy from a brand they’ve bought in the past.
A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and local Cincinnati and Los Angeles audience for Super Bowl LVI.