A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media
LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for brands who want to show authentic representation.
TV’s starring role in exposing health disparities for Black women
Our Charlene Polite Corley, VP of Diverse Insights and Partnerships, shares how television can play an important role in raising awareness of critical health issues impacting Black women.
How Black audiences are engaging with audio more than ever
Understand where and how Black audiences are connecting with audio.
Breaking the Cycle of Silencing Black Voices
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists, we must work to expand the narrative.
Podcast Content is Growing Audio Engagement
As new media options like podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all.
A Familiar Matchup: College Football’s Premier Rivalry
Alabama has nearly double the number of fans in its local market than Clemson in its local market. Clemson, however, has experienced a 16% increase in its local fan base since 2015.
Hitting their Stride: Runners Stand Out Regardless of Whether They’re in Motion
The barriers to entry for recreational running and jogging are among the lowest of any sport. A good pair of sneakers and comfortable clothing are all you really need to get in the game. And millions of Americans hit the pavement every day.
Rev The Engines of Online Auto Researchers With Engaging and Relevant Content
Thanks to the internet, researching a car has never been easier. What used to take days, traveling from dealer to dealer, now takes minutes as potential purchasers cruise websites and forums to view details on new models, check dealer inventory and pricing, read reviews and even negotiate entire...
Media Habits of the Hispanic Millenial Voter | Nielsen Local
Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach...
Media Habits of the Non-Collegiate White Male Voter
Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong. Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.