The Secrets to Spanish-Language TV ROI

Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.

Connecting With Women in the Military

From the American Revolution to the present day, women have always played a crucial role in the U.S. military. And with legislation expanding women's roles and numbers, retailers have the opportunity to meet this growing group's unique needs.

Case Study: Using Sex to Sell

While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s Jr’s data provides valuable insights into how components of a creative can resonate with different consumer groups in different ways.