Advanced analytics: Unlocking data’s full potential
The abundance and variety of data raises an important question for the industry: Are media and entertainment enterprises considering the best data?
OTA + OTT: The new TV bundle
Audiences in OTA homes now watch more streaming content than audiences in homes with cable or satellite programming.
What’s old is new again: Bundles could help consumers cope with increasing streaming service choice
It’s easy to see how audiences could feel overwhelmed by the wealth of new streaming services. In fact, the abundance of services has many wishing for something that many cord cutters were once trying to get away from: bundled content.
Audiences’ share of time streaming hits new high in March
Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks.
Streaming is the future of TV, but the abundance of platform choice is overwhelming for viewers
While many titles form the bedrock of the traditional TV universe, an increasing amount is being developed for streaming services, and audiences are eating it up. In an average week, U.S. audiences stream almost 170 billion minutes of video content.
State of Play
Our first State of Play report looks at the explosion of streaming choice and how consumers are gravitating to it—and feeling overwhelmed by the number of new services.
Super Bowl, Winter Olympics and news provide a boost to TV viewing during a traditionally slower TV month
As is typical when global news breaks, cable and broadcast news viewing spiked in late February as Russia invaded Ukraine. Cable viewing increased 54% in week 4 and broadcast viewing grew 6.3%.
Consumer behavior shifts and new experiences are broadening fan engagement
There is no substitute for live sports action, but the proliferation of content across an expanding array of platforms has sparked increased consumption of additional sports content—both related to and not related to live matches.
Television up 8% in January as streaming surges and broadcast booms
The first week of January 2021 handily shattered previous streaming records—with 197.6 billion viewing minutes.
Rooms with a view: Multiple-set TV households provide an array of access and choice for content-hungry viewers
Today’s TVs have all the flexibility in the world when it comes to content, and American households are consistently evolving how they use their TV sets, and that usage varies from room to room.