NIELSEN STREAMING SOLUTIONS
MEASURE YOUR AUDIENCES WHERE THEY WATCH
STREAMING IS HERE TO STAY
Did you know consumers now spend almost one third of their total TV time streaming? As total time spent streaming and the number of platforms increases, it’s more important than ever to understand streaming behaviors and audience profiles to implement impactful content and ad strategies and effectively compete for market share.
Nielsen’s suite of streaming solutions provides streaming platforms, content creators, studios, and advertisers with a comprehensive view of macro-level metrics by platform and micro-level performance of individual programs and episodes, including the ads within them, so you can make media that counts.
STREAMING PLATFORM RATINGS
Gain insights into the time viewers watch streaming content, and on which platforms, using Nielsen’s panel for linear TV measurement.
STREAMING CONTENT RATINGS
Uncover the viewing habits of on-demand audiences to gain a more comprehensive view of your content’s reach, regardless of where consumers view it.
Plan and optimize real-time ad insertions across streaming and connected TV advertising more efficiently with Nielsen Streaming Signals.
DIGITAL AD RATINGS
Verify audiences and increase returns with deduplicated reach and frequency metrics for advertising campaigns across platforms, publishers, and devices.
YOUR AUDIENCE IS SPENDING TIME IN NEW CHANNELS — ARE YOU?
Find out how audiences are spending their time streaming with the top ranked video on demand programs, including original and acquired streaming programs and movies. It’s time to get the tools you need to implement effective-cross media strategies.